Cupids, Newfoundland and Labrador, incorporated as a town in 1965, population 743 (2016 census), 761 (2011 census). The town of Cupids is located in southwest Conception Bay on the Avalon Peninsula, about 80 km west of St. John's. Originally known as Cupers Cove (1610), other early variants of the name include Cuperts Cove and Kibby's Cove. However, the name Cupids Cove appears quite early: Sir William Alexander referred to it by this name in his An Encouragement to Colonies (1624). No one knows the origin of the name, but it may be an anglicized version of a Spanish or Basque name.